Our company was founded in 2012 by London based conceptual artist and designer Graham McLoughlin. Who saw the need for a 'city' satchel that could simplify everyday journeys by perfectly fitting into the basket of the London, Montreal, New York and San-Francisco hire-bicycles.
What started out as an experiment into generating 'positive impact' by investing into a local product economy. Using local expertise to manufacture the ‘London Satchel’ an item that in turn filled the local need (with over ten thousand journeys made by Hire-bicycle everyday) for a 'functional-yet-elegant' read 'London' bicycle satchel. Making kick-ass products and predominately selling them directly online has also helped to define our local product economy model.